I remember hearing about this show when it first aired, but didn't get a chance to watch it on TV originally. I'm glad Xavier pointed the show out to me, and led me to where it could be viewed online.
The show is about 40 minutes long, and it's amazing to see the changes in Pia's attitude as it goes on.
I didn't grow up in a house with firearms, and my mother was extremely opposed to me having any in the house. As a matter of fact, when I purchased my first two pistols, I had to store them at a good friend's house, who had firearms of his own.
I started reading about the gun rights movement, and attempting to make an informed decision long before I bought my first two guns. I became interested in firearms and shooting while I was still in high school, and practiced with a mentor at work whenever he had the time and inclination. I knew long before I got to college that I would purchase my first pistols as soon after passing 21 I would.
I don't know that I've changed the minds of anyone, but I have definitely taken a bunch of people to the range who have never been before. Much of it happened when I was in college, had a nice range close by, and a huge pool of people to draw from. I've continued the tradition of introducing new people to the range and gun ownership whenever possible.
I even bought my girlfriend her first pistol for Christmas, and have taken her shooting several times since then. More on that at a later day.
To me, the single greatest thing that we can do to help ensure the future of Second Amendment rights to to introduce new people to the shooting sports, and get them to enjoy it.
I'll share my personal opinions on how to introduce someone to the shooting sports for the first time later :)